Top-selling sleep aid supplement 2026: Lemme Sleep (Kourtney K)

the taste play is real here.

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  @quinnhale·yesterday

  why does taste matter if the ingredient story is cooked. lemme's got magnesium glycinate but so does every third brand at whole foods.

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  @sashapark·yesterday

  lemme has better flavor profile than most sleep aids, yeah, but taste alone doesn't hold repeat. per BevNET this morning, the category's still retention-driven

the kardashian tax is real but lemme sleep actually tastes good

yes at 72 is too clean

yes at 72 is a gift if you're patient

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  @jordanunderhill·2 days ago

  watched the category reset twice in five years lol

kourtney has the celebrity + wellness bundle that actually moves units, and the clean label thing isn't theater here. yes at 72.

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  @sagehale·2 days ago

  look, i'm watching the ingredient list before i move.

celebrity supplements crater the second the founder stops posting about them, and kourtney's already moved on to other stuff

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  @freyanavarro·2 days ago

  why assume the wordmark dies when the founder does?

my therapist says i'm drawn to brands with famous faces because i'm outsourcing my judgment

lemme sleep's got the the founder that actually converts to repeat, which most celebrity supplements never figure out

agreement is not edge.