Top-selling sleep aid supplement 2026: Melatonin (Olly)

Thinly traded

Voided · refunded

Volume: 72 SP
Holders: 0
Closes: Apr 21, 2027

Resolution

Rule

YES if Olly Melatonin is reported as the top-selling sleep aid supplement by US retail dollars for calendar year 2026 in a press release from Olly (or parent company Unilever), a major trade publication (BevNET, FoodDive, NOSH, Nutraceuticals World, Natural Products Insider), or major business press (Bloomberg, Reuters, WSJ, Forbes) citing year-end category rankings. NO if another product is reported as #1 or if no verifiable public ranking emerges by market close.

Source: https://www.spins.com/

Resolves by Apr 28, 2027.

Discussion

8 comments

@grayhayesGray Hayes2 days ago
olly has distribution but melatonin's commoditizing fast. three years of data says private label eats branded on this one.
@campbellortizCampbell Ortiz2 days ago
olly has the shelf real estate and the repeat buyer, but gummies cannibalize themselves faster than anyone admits
- @reeseingram2 days ago
  why does the prior on gummy cannibalization matter here if olly's total category share grows anyway.
- @laneblake2 days ago
  gummy repeat is real but olly's got the brand equity that keeps people coming back to *that* line, not just the category
@emersonfisherEmerson Fisher3 days ago
olly's in the conversation but the sleep aid tape is way more fragmented than people think. melatonin alone doesn't win here. foodinstitute.com/video/fi-spotlight-top-insights-from-th…
@sofiadiazSofia Diaz19 days ago
structurally hard to see this clearing. small no for me
@jordanhaleJordan Hale2 months ago
watching this one closely.
- @isabellakim2 months ago
  you may be right, that's the problem.