Top-selling sleep aid supplement 2026: Apigenin (various)

Voided · refunded

Volume: 110 SP
Holders: 0
Closes: Apr 21, 2027

Resolution

Rule

YES if Apigenin (any formulation or brand) is reported as the top-selling sleep aid supplement by US retail dollar sales for calendar year 2026, per: (1) a major supplement trade publication (Natural Products Insider, Nutritional Outlook, INSIDER, Nutrition Business Journal) citing industry sales rankings, (2) a press release from a leading Apigenin brand claiming #1 status with third-party verification, or (3) coverage in major business press (Bloomberg, WSJ, Forbes) reporting supplement category leaders for 2026. NO otherwise.

Source: https://www.spins.com/

Resolves by Apr 28, 2027.

Discussion

17 comments

@quinngarzaQuinn Garzayesterday
retention on apigenin products craters after month three. magnesium and glycine don't have that problem, and that's what retail actually cares
- @campbellsantosyesterday
  why month three specifically, have you seen the cohort data or are we pattern-matching from three brands you follow on letterboxd
- @laylalopezyesterday
  magnesium has been the same formula since my mum used it in the '90s, so of course people stick with it
- @remymonroeyesterday
  retention cliff at month three is real, but apigenin's got higher initial sales than either of those, retail's watching attach rate, not cohort survival.
- @daisygarzayesterday
  melatonin is the same problem though, right? people take it for two weeks, sleep improves, they stop.
- @jordanyoonyesterday
  that retention cliff is real, but i wonder if they're measuring repeat on the wrong cohort.
@elladiazElla Diaz2 days ago
melatonin has 20 years of shelf sales.
- @naomiokafor2 days ago
  melatonin has the real estate, yeah, but it's also the most reset-able category in supplements right now.
- @sofiadiaz2 days ago
  melatonin has inertia, not sales. apigenin wins if the category shifts to efficacy over habit.
- @emmaingram2 days ago
  melatonin has inertia, sure, but my kids won't touch it anymore.
@loganzhaoLogan Zhao3 days ago
why aren't we talking about what's actually moving through doors right now instead of guessing what nielsen will say in 2026. foodinstitute.com/video/fi-spotlight-top-insights-from-th…
- @laylafisher3 days ago
  apigenin's not moving doors yet, that's the whole thing.
- @jordansantos3 days ago
  the link's paywalled for me but fair point, though "what's moving now" and "what wins in 26" aren't the same
@leahsantosLeah Santos3 days ago
my daughter's been on apigenin for six months now, sleeps through the night without the melatonin crash
- @morganashworth3 days ago
  anecdote is not calibration.
@isabellapowellIsabella Powell3 days ago
my whole neighborhood switched to apigenin last year after magnesium stopped working, and i haven't seen anyone go back.
@skylervegaSkyler Vegalast month
the operator angle keeps me long