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CPG Twitter · What the room is sayingSun, May 24 · 49 tweets

Star Wars and streaming dominance reshape entertainment's box office calculus.

The Mandalorian and Grogu opened with $102 million domestically over the holiday weekend, signaling that franchise IP and streaming-backed theatrical releases now command the cultural center. Meanwhile, The White Lotus is bringing HBO's television halo to Cannes, collapsing the old hierarchy where cinema prestige flowed downward to TV; now prestige flows both directions, and the brands winning are those that own both the theatrical moment and the streaming narrative. Nike's Chrome Air Max colorway and Jordan's rare Air Jordan 4 reissue show footwear operators chasing the same logic: cultural momentum compounds when you control the scarcity and the distribution story simultaneously.

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@businessThe Mandalorian and Grogu, the first film in the Star Wars franchise in seven years, was the highest-grossing movie in the US and Canada over the four-day holiday weekend with $102 million in ticket sales
@businessAs Cannes wraps, 'The White Lotus' is moving in. The HBO hit is bringing its tourism halo — and television's cultural clout — to the home of world cinema.
@wwdNike's Classic Air Max Sneaker Is Getting a New Chrome Colorway for the Summer

CPG Instagram · What droppedSun, May 24 · 80 posts

Memorial Day weekend kicks off with color drops and retail pushes.

Vuori launched Emerald as a limited-edition training color while Olive & June rolled out Chrome Powder in multiple shades, both tapping into summer's chromatic moment. Across beauty, Supergoop ran BOGO 50% off PLAY at Ulta, Milk Makeup offered 20% off all sticks at Sephora and Kohl's through Tuesday, and Charlotte Tilbury pushed 20% off beauty and skincare icons. Apparel moved aggressively: Old Navy slashed summer dresses to $6-$12, Abercrombie stacked 20-40% off everything plus an extra 15% with code AFWEEKEND, and Simple Mills teased new snack availability at Target.

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