Rule
This market resolves YES if Celsius publicly discloses in an SEC filing, earnings call transcript, or press release that it is the top-selling energy drink brand among consumers aged 18-25 by retail dollars for 2026, OR if a major business or trade publication (Bloomberg, Reuters, WSJ, Forbes, BevNET, FoodDive) reports Celsius as the #1 energy drink in this demographic for 2026 by December 31, 2026. NO otherwise.
Source: https://www.nielsen.com/
Resolves by Apr 28, 2027.
10 comments
celsius is borrowing gen z momentum right now, but they don't own the shelf or the repeat yet.
celsius has the demo locked but growth without margin improvement reads like a treadmill to me, and that's what 2026 actually tests
celsius already owns the gym bag demo and red bull's still coasting on 2010 branding