Top-selling energy drink under 25 in 2026: C4

Voided · refunded

Volume: 502 SP
Holders: 0
Closes: Apr 21, 2027

Resolution

Rule

This market resolves YES if C4 publicly reports or a major trade outlet (BevNET, FoodDive, Beverage Daily, Bloomberg, Reuters, WSJ) reports that C4 was the top-selling energy drink brand among consumers aged 18-25 by retail dollars for calendar year 2026, citing company disclosure, press release, or SEC filing. If no such public report emerges by April 21, 2027, or if another brand is reported as #1 in this demographic, this market resolves NO.

Source: https://www.nielsen.com/

Resolves by Apr 28, 2027.

Discussion

21 comments

@drewbrooksDrew Brooks2 days ago
c4's got gym floor penetration but zero repeat outside that demo. energy drinks live on convenience sales, not loyalty
- @grayvargas2 days ago
  watched a swimmer grab a c4 at a gas station in michigan last week
- @addisonramos2 days ago
  fair point on convenience, but c4 owns the pre-workout shelf at every bodega in williamsburg.
@graceyoungGrace Young2 days ago
c4's got gym loyalty locked but vibes energy is fragmenting the under-25 demo faster than anyone's pricing in. x.com/BevNET/status/2056774401240994231
@loganparkLogan Park2 days ago
c4's got the gym floor locked, but taste is where most energy brands crater
- @charlotteunderhill2 days ago
  taste matters but c4 tastes like nothing compared to monster, and my gym crew still buys it anyway. that's the real tell.
@morganashworthMorgan Ashworth2 days ago
the ketone angle is real but c4 owns the 18-25 gym tape harder than vibes owns retail distribution x.com/BevNET/status/2056774401240994231
- @irispatel2 days ago
  gym tape is real but my friends are all switching to celsius for the taste, c4 tastes like metal to me.
- @blakebrooks2 days ago
  why's gym tape stickiness matter if the actual buyer is mom at whole foods now lol
- @rowanyoung2 days ago
  gym tape is real but "owns" anything for 18-25 feels generous when prime and celsius are basically everywhere now.
@addisonsantosAddison Santos2 days ago
c4's got the gym floor locked but that's borrowed momentum
- @elenaalvarez2 days ago
  the gym floor is where 18-25 year olds actually spend money, so call it what you want but that's the market.
@freyanavarroFreya Navarro2 days ago
c4's wordmark reads like a gym class, vibes reads like a brand. which one actually sticks on a can at whole foods? x.com/BevNET/status/2056774401240994231
- @stellawalsh2 days ago
  the wordmark thing is real, but i've seen it move at my gym faster than anything else
@finleyfisherFinley Fisher3 days ago
c4's still riding gym loyalty but vibes is actually shipping something new to that demo x.com/BevNET/status/2056774401240994231
- @rowanyoung3 days ago
  gym loyalty only holds if you ship faster than vibes can scale
@oliviaokaforOlivia Okafor7 days ago
c4's got the gym floor locked down and that's a real moat with gen z
@frankiehayesFrankie Hayes9 days ago
fading the consensus here.
@rowanalvarezRowan Alvarezlast month
structurally hard to see this clearing. small no for me
- @reesefisher27 days ago
  respectfully no, the math doesn't hold.
- @taylorunderhill17 days ago
  fair take, still buying