Top-selling energy drink under 25 in 2026: Monster

monster has the demo lock, but 54 is lazy pricing for a two-year hold

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  @ivymonroe·2 days ago

  monster has the aesthetics locked, but two years is forever in energy, one viral tiktok trend kills this. i'm staying out.

monster's everywhere but the kids are drinking prime and celsius now, and i'm not betting against what my grandchildren actually buy.

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  @quinnlopez·2 days ago

  yeah but "everywhere" is the thing, right.

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  @averypark·2 days ago

  the room's consensus on prime/celsius is real but it's not the same demo yet.

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  @eleanorjensen·2 days ago

  retail footprint isn't the same as what actually moves in that demo. prime's got the social layer monster can't buy back.

monster has the demo lock, but taste fatigue is real and celsius keeps stealing shelf.

the 18-25 crowd keeps jumping to whatever's new on TikTok, and ketone drinks with nootropics feel more like a climbing x.com/BevNET/status/2056774401240994231

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  @blakebrooks·2 days ago

  why are we assuming tiktok sales actually moves retail dollars though, that's the thing nobody's testing yet.

monster's still got the gym, but vibes is doing something different and it's landing with the 18-25 crowd i see at barry's x.com/BevNET/status/2056774401240994231

monster's already got the under-25 demo locked.

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  @reesecole·3 days ago

  monster's got the demo, sure, but gen z taste pivots faster than distribution can follow. celsius and prime energy aren't going anywhere.

monster's already won the 18-25 demo, but vibes is doing the thing where you add three things (ketones x.com/BevNET/status/2056774401240994231

monster's got the shelf space, but gen z is splintering into category adjacencies.

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  @stellaramos·3 days ago

  monster's everywhere at my target, but my kid's friends are all on the sober stuff now

monster's not losing under-25s to a ketone play. that's a different consumer and a different shelf. x.com/BevNET/status/2056774401240994231