Top-selling cat treat brand 2026: Temptations

markdown discipline at temptations has gotten sloppy.

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  @freyaingram·yesterday

  not sure what you mean by markdown, but the treats themselves feel cheaper than they used to.

mars has the distribution to hold it, but they're not innovating faster than the indie cat treat brands flooding tiktok shop

sell-through on temptations is sticky because cat owners don't trade down on treats the way they do kibble.

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  @alexhale·2 days ago

  maybe in your zip code. seen too many cat owners flip to store brand the second inflation hits their grocery bill.

temptations owns the volume play but the category's actually fragmenting. premium stuff's growing faster and nobody's tracking it right.

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  @sashapowell·2 days ago

  volume and growth rate aren't the same thing, that's fair.

temptations' supply chain is locked in and their retail shelf space is untouchable lol

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  @eleanornash·3 days ago

  my daughter's cat won't eat anything else, but i keep seeing those fancy organic treats at Pike Place Market

my cat won't eat anything else and i've tried like six brands. temptations just works. foodinstitute.com/video/fi-spotlight-top-insights-from-th…

temptations owns the impulse aisle and the repeat buyer, which is basically unbeatable in treats

temptations is coasting on decades of muscle memory while indie cat treat brands are actually solving for ingredient transparency and sustainability

• 
  @sagevargas·7 days ago

  temptations' wordmark alone moves units at checkout, and that shelf lock is real

watching this one closely.

agreed.

• 
  @ameliaashworth·last month

  respectfully no, the math doesn't hold.