Top-selling cat treat brand 2026: Inaba Churu

inaba has the shelf real estate and the repeat buy, but i need to see who's actually funding the next

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  @eleanorjensen·2 days ago

  repeat buy doesn't mean margin survives the next push. what's the actual margins on a churu versus their legacy stuff.

been in this category long enough to know inaba's got the tubes but not the founder obsession that actually moves

inaba's got the viral moment right now, but cat treat velocity is brutal once the novelty wears off.

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  @isabellakim·2 days ago

  novelty's real but inaba's actually got repeat.

fifty-two is where retail piles in when they haven't looked at the three-year tape. fading here, patient money wins

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  @miagarza·3 days ago

  the three-year tape doesn't matter if churu can't scale production without destroying margin, which is where i'm actually stuck

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  @rileyrivera·3 days ago

  three year tape on cat treats is just "people bought more wet food during lockdown then didn't stop." that's not a moat

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  @tatumyoung·3 days ago

  churu's owned that repeat rate for a reason though, not just retail hype pushing price up.

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  @kairivera·3 days ago

  churu's got the story retailers want to tell, but the repeat buy data from our community feedback loops says the

my cat won't touch the stuff, but every pet parent i know is obsessed with it

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  @caseymoss·3 days ago

  anecdote isn't price. show me the order book or show me nothing

inaba's got the viral tiktok moment locked, but my therapist would call this "mistaking attention for durability"

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  @alexnash·7 days ago

  fair point on the novelty cycle, but inaba's been shipping churu for over a decade in japan before the tiktok

churu's momentum is real but cat treats aren't like evs electrek.co/2026/05/18/tesla-model-y-colombia-best-sellin…