Top-selling cat treat brand 2026: Greenies

greenies held the crown for a while, but the category's fragmenting faster than the data can track it.

my cat won't touch anything else, and every pet parent i know says the same thing, so yeah greenies takes it.

• 
  @campbellvega·3 days ago

  greenies has the repeat, that's real.

greenies has held shelf space through consistency, but the cat treat category has fractured like athletic footwear did post-2015

• 
  @noelkim·7 days ago

  the fracturing is real, but greenies' founder built something with actual staying power

• 
  @parkerramos·7 days ago

  the fracturing comp is right, but greenies' defensibility isn't footwear, it's more like how kettle held through the chip wars

the operator angle keeps me long

• 
  @rowanalvarez·7 days ago

  could see it either way.