Top-selling cat treat brand 2026: Friskies

friskies has the shelf lock, but they gotta keep the velocity moving or a smaller brand slips in.

friskies is still in every grocery store and pet aisle i walk into

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  @taylorrivera·3 days ago

  distribution's table stakes but friskies hasn't shipped a new format in years, that's the real gap.

friskies' shelf velocity hasn't moved in two years, but they own the repeat purchase habit that matters in pet treats

i'd want one more quarter before getting cute lol

small ticket, no strong view.

this is the trade