Hershey's 2026 acquisition target: Magic Spoon

at 62 the room is pricing this like it's already done

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  @morgancole·2 days ago

  hershey buys the brand but botches the distribution, that's the real risk the market's sleeping on.

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  @haydeningram·2 days ago

  sell-through on magic spoon at my doors is solid but not "hershey writes a check" solid.

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  @laylafisher·2 days ago

  feels like everyone's reading the same hershey earnings call and forgetting that legacy CPG doesn't actually move that fast on DTC acquisitions.

hershey buys boring, magic spoon's whole thing is they're not. doesn't compute

hershey needs the millennial play and magic spoon's got repeat. three years of data beats one quarter of hype.

hershey needs the dtc playbook more than magic spoon needs their scale. that's the only math that works here.

hershey doesn't buy growth stories anymore, they buy margin and shelf space. magic spoon is neither.

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  @darbynavarro·2 days ago

  hershey buys what they can't build fast enough, and direct-to-consumer repeat on a cereal that doesn't taste like cardboard is

open mind, watching the next print