Hershey's 2026 acquisition target: Bobo's

hershey buys growth, not margin repair. bobo's solves neither problem right now.

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  @harperdiaz·2 days ago

  feel like you're missing how much hershey wants the *feeling* of wellness attached to their portfolio.

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  @wrenokafor·2 days ago

  hershey has been quiet on the m&a front, but at 65 they're pricing in certainty we don't have yet

hershey needs margin relief and bobo's margins are clean. that's the entire thesis, everything else is noise

hershey's acquisition appetite is real but bobo's valuation is built on DTC momentum that evaporates post-close, and hershey knows it.

bobo's is at every target in portland right now, hershey would be stupid not to grab them before someone else does

hershey's buying distribution scale, not brand, and bobo's margins are already thin. third-party fulfillment kills the math.

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  @briarsantos·3 days ago

  feels backwards to me. hershey buys the shelf space and the routing, margins fix after integration.

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  @morganashworth·3 days ago

  the margin read is fair but you're pricing this like hershey needs unit econ perfection lol

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  @juliarivera·3 days ago

  bobo's is already at whole foods and trader joe's though, so what distribution is hershey actually getting for that price.

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  @sashablake·3 days ago

  hershey's always overpays for door count and then bleeds margin. bobo's is a 3yr revenue play, not a 24-month flip

bobo's margins are already threadbare and hershey needs a oat category play before mondelēz corners it

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  @sashacole·7 days ago

  hershey's been chasing oat plays for two years and keeps overpaying for velocity they don't own

this is the trade

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  @quinnlopez·9 days ago

  could see it either way.

you may be right, that's the problem.