Independent binaries. Prices can sum past 100%.
Rule
This market resolves YES for the beauty brand that generates the most US media coverage for a product launch announced or released between January 1, 2026 and March 31, 2026. Source: Meltwater, Cision, or similar media monitoring service tracking earned media impressions and article count across US outlets. In a dispute, the service with the highest total impressions is used as tiebreaker.
Source: https://www.wwd.com/
Resolves by Apr 7, 2026.