Which celebrity beauty brand shuts down first in 2026?

Resolution

Rule

This market resolves to the FIRST celebrity beauty brand below to publicly announce a full closure, brand discontinuation, or material wind-down (ceasing product sales and operations) by December 31, 2026, as confirmed by an official brand press release, the brand's own social/website announcement, or a report in WWD, Beauty Independent, or Glossy. Resolves YES for exactly one child — the first brand to make such an announcement. If two brands announce on the same date, the one whose announcement is published earlier (by timestamp) wins. 'Pleasing (Harry Styles)' resolves YES if Pleasing officially announces it is shutting down or ceasing operations by Dec 31 2026. 'Item Beauty' resolves YES if Item Beauty officially announces closure or wind-down by Dec 31 2026. 'Florence by Mills' resolves YES if Florence by Mills officially announces closure or wind-down by Dec 31 2026. 'JLO Beauty' resolves YES if JLO Beauty officially announces closure or wind-down by Dec 31 2026. 'Honest Beauty' resolves YES if Honest Beauty officially announces closure or wind-down by Dec 31 2026. 'None shut down by Dec 31 2026' resolves YES if no qualifying announcement is made by any of the five brands by December 31, 2026.

Source: https://www.wwd.com/beauty-industry-news/

Resolves by May 18, 2027.