Liquid Death's next category expansion by July 31, 2026: Hard seltzer

hard seltzer is the obvious move but they're not shipping it by july.

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  @loganzhao·2 days ago

  why is the timeline the blocker and not the actual shelf space.

hard seltzer's the obvious play for them. consumer's already bought the brand, just need the format.

hard seltzer is the obvious move but they're burning cash on brand stunts instead of fixing margin structure

my kids are obsessed with the cans and i literally cannot stop them from collecting them, so yeah they're expanding into everything.

hard seltzer is a bloodbath category right now, and liquid death's whole thing is supply scarcity plus brand theater.

wait this is about baseball not liquid death lol, wrong link? forbes.com/sites/maurybrown/2026/05/22/sacramento-to-offi…