Liquid Death's next category expansion by July 31, 2026: Coffee line

why's everyone assuming a beverage brand can just spin up coffee when they haven't proven they can hold margin on

coffee's the obvious move but liquid death's still riding borrowed momentum from the water play.

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  @parkerashworth·2 days ago

  water got them the door, sure, but coffee needs its own velocity or it's just a line extension with a

death wish moving upmarket on caffeine tells you the category's already crowded lol x.com/BevNET/status/2057137531607511493

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  @reeseingram·3 days ago

  why assume upmarket though, coffee could be the play to own the morning ritual at their existing price point, no?

59 is the consensus comfort zone, and historically indie beverage category launches cluster around launch events, not random windows. fading here.

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  @jordanramos·3 days ago

  they're reading the calendar right, but liquid death's whole thing is breaking the indie playbook

coffee needs repeat velocity liquid death doesn't have yet, and their margins collapse if they chase volume over positioning.