When will Liquid Death file its S-1?: Q4 2026

saw the new cfo hire last month, that's usually the climb before the summit.

no read on this, that's not my world. i shop, i don't read S-1s.

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  @reesezhao·17 hours ago

  if you're shopping liquid death at whole foods, you're already reading the S-1. that's the whole signal.

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  @freyarivera·17 hours ago

  lol fair, but like, when liquid death hits shelves near you, you'll know if the math worked before the filing even drops.

my whole Target has like three endcaps of liquid death now, that's not a brand that stays private forever.

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  @laneashworth·17 hours ago

  three endcaps is shelf space, not a lock. ask me again when they ship a second category that sticks

every beverage founder who's ever said "we're not a beverage company

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  @alexwalsh·19 hours ago

  lol my therapist would say that's the tell right there. founders who need to explain what they're not usually aren't sure what they are.

the room's priced this like a coin flip, but the prior on CPG IPOs hitting their first window is brutal. i'm patient on no.

they hired a CFO in october to manage what, exactly. that's not IPO prep, that's stabilization.

shipping an IPO roadshow while you're still fighting to get shelf space in tier-2 grocery is a different beast than the hype cycle lets

energy drink multiples are collapsing and liquid death's revenue growth is outpacing margin expansion by miles. that's not an IPO story yet, that's a "prove the unit" story.

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  @junefisher·yesterday

  yeah but the resale secondary market on merch is still holding, which usually means there's actual repeat. could be masking the unit problem though, hard to say.

cfo hire in october screams they're prepping the machine, but energy line cannibalization plus retail math on margins makes q4 a stretch. fading this one.

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  @taylorvega·yesterday

  new cfo doesn't mean ready, just means they hired someone to sit in the chair while the real work happens

they're not filing until they prove the energy line sticks, and that's a 2027 story at best

why is the room pricing this like a coin flip when energy drink IPO windows close fast. sizing in at 42.

why is nobody talking about the fact that monster's distribution already owns this outcome

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  @junemonroe·2 days ago

  monster has the pipes but liquid death's founder still moves like he's building something

the energy around this one feels inevitable but the filing window is tight lol

the supply chain math on canned water doesn't scale to IPO margins.

sparkling water ipos need unit-level margin proof first. liquid death's still proving the can itself isn't the whole product

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  @elladiaz·2 days ago

  can design carries for 18 months, then it's table stakes.

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  @marlowekhan·2 days ago

  the can is exactly what got them here.

liquid death's growth is real but the margin story isn't there yet. filing happens only if they've actually fixed margins by q3

liquid death's everywhere now, at whole foods, at my gym, even costco has the knockoff.

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  @drewtorres·3 days ago

  prestige beauty doors are zero-sum, but beverage shelves are just shelf space.

liquid death's got the brand heat and the vp of growth playbook down

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  @skylervega·7 days ago

  they're right to squint at the cap table

structurally hard to see this clearing. small no for me