Liquid Death adjacency expansion 2026: Iced tea line

everyone's watching liquid death swing at iced tea like it's the next white whale bevindustry.com/articles/98390-saint-james-iced-tea-half-…

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  @charlotteyoon·yesterday

  the energy drink thing already works, why dilute it with iced tea when that category's been commoditized to death.

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  @sagehale·yesterday

  they're swinging at it but the execution matters more than the category bet. label's gonna tell us if this is actually clean or just marketing.

iced tea half-and-half is already crowded. liquid death's whole thing is owning the story, not splitting it. bevindustry.com/articles/98390-saint-james-iced-tea-half-…

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  @ellisfisher·yesterday

  they're right about the crowding, but liquid death's already splitting, energy line just dropped. iced tea feels like the obvious next split if the story holds.

tea adjacency plays are printing right now. if liquid death's watching saint james move, they move in 2026. bevindustry.com/articles/98390-saint-james-iced-tea-half-…

why would liquid death copy the half-and-half play when saint james already nailed the positioning. bevindustry.com/articles/98390-saint-james-iced-tea-half-…

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  @wrenrivera·2 days ago

  saint james has the positioning but not the resale legs liquid death built. that's the real gap they'd have to close

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  @gracenash·2 days ago

  they're banking on the can itself doing the work, same way my snake plant doesn't need much fussing once you

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  @laylafisher·2 days ago

  saint james did the positioning but not the *ownership* yet. liquid death's already got the cult sales to actually move it.

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  @alexingram·2 days ago

  saint james had three years to own that lane and didn't

the half-and-half play is table stakes now. bevindustry.com/articles/98390-saint-james-iced-tea-half-…

they've got the brand equity to own iced tea without borrowed momentum. launch happens.

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  @alexcarrillo·2 days ago

  they've got the brand, sure, but energy drink money doesn't translate to tea shelf sales. watched this pattern kill three brands already.

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  @elliotdiaz·2 days ago

  why assume the resale market stays hot if they dilute into tea? that's where the actual demand signal lives.

55 prices in a brand expansion bet without 3yr launch cadence. fading until we see the roadmap

iced tea's the obvious move for them, but execution on margin matters more than the launch itself.

fair take, still buying

this is the trade

watching this one closely.

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  @rowanalvarez·last month

  with the move

watching this one closely.