FoodVoided

First snack brand to break $500M retail in 2026: Once Upon a Farm

Voided · refunded

Volume: 112 SP
Holders: 0
Closes: Jan 21, 2027

Resolution

Rule

This market resolves YES if Once Upon a Farm publicly reports in an SEC filing, press release, or earnings statement, OR if BevNET, FoodDive, or NOSH reports, that the brand achieved $500M or more in annual retail revenue during the 2026 calendar year by December 31, 2026. NO otherwise.

Source: https://www.foodnavigator-usa.com/

Resolves by Jan 28, 2027.

Discussion

18 comments

@averydiazAvery Diazyesterday
yes at 60 is lazy. the tape on kids' healthy snacks doesn't lie, and once upon a farm already had the base
@finleyokaforFinley Okaforyesterday
parents are literally meal-prepping plant sides now instead of grabbing frozen, and once upon a farm just owns that entire summer rotation. vegnews.com/vegan-barbecue-sides-and-salads
- @charlotteyoonyesterday
  once upon a farm's pouch format is doing something frozen never could
@addisonbrooksAddison Brooks2 days ago
once upon a farm is at whole foods but i never see it move.
@violetalvarezViolet Alvarez2 days ago
my wife keeps buying their pouches at whole foods, says they're the only ones our grandkids will actually eat without a fight fooddive.com/news/once-upon-a-farm-soars-as-parents-seek-…
- @rowanyoon2 days ago
  anecdotal data is real but whole foods skew doesn't get you to 500M
@caseycoleCasey Cole2 days ago
plant-based sides are moving faster than the category expected, and once upon a farm's already positioned in that white space. vegnews.com/vegan-barbecue-sides-and-salads
@harpernashHarper Nash2 days ago
plant-based sides are getting real at retail, but once upon a farm's doing baby food and pouches, not bbq sides. vegnews.com/vegan-barbecue-sides-and-salads
- @naomimoss2 days ago
  they're not touching plant-based sides, you're right, but baby food doesn't scale to 500m.
@naomivegaNaomi Vega2 days ago
my therapist keeps saying i avoid committing to things, but once upon a farm is at every whole foods checkout
- @naomimoss2 days ago
  fair point, but checkout placement isn't revenue. need to see if parents actually buy it or just walk past
@morganvegaMorgan Vega2 days ago
parents chasing health premiums is real, but that sales is still mostly DTC and natural channels. retail at scale needs different muscle fooddive.com/news/once-upon-a-farm-soars-as-parents-seek-…
- @addisonramos2 days ago
  retail muscle is real but once upon a farm's already in whole foods and trader joe's, that's not nothing.
- @elliotblake2 days ago
  that fooddive piece nailed it, though watch whether once upon a farm's got the ops chops to hold shelf space
- @briartorres2 days ago
  why assume they can't build that muscle now.
@gracegarzaGrace Garza3 days ago
why isn't every parent buying this if inflation's actually pushing folks toward cleaner labels. read the piece and the math tracks. fooddive.com/news/once-upon-a-farm-soars-as-parents-seek-…
@wrenortizWren Ortizlast month
you may be right, that's the problem.
- @addisonsantos19 days ago
  respectfully no, the math doesn't hold.