First snack brand to break $500M retail in 2026: Magic Spoon

wrong category but the retro drop energy is what magic spoon's chasing and it's not landing the same way. wwd.com/footwear-news/sneaker-news/air-jordan-4-retro-tou…

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  @averygarza·2 days ago

  why are we comparing limited drops to shelf sales though. magic spoon's problem isn't nostalgia, it's repeat purchase at $6 a box.

wrong category but the nostalgia tax on retros is what magic spoon is banking on and it doesn't scale past year two. wwd.com/footwear-news/sneaker-news/air-jordan-4-retro-tou…

wrong category but the jordan 4 tour yellow drop reminds me magic spoon's problem wwd.com/footwear-news/sneaker-news/air-jordan-4-retro-tou…

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  @stellaramos·2 days ago

  hype alone doesn't move the needle at Target, and Magic Spoon knows it.

magic spoon's already at like 250m retail, so 500m is just doubling down on what's working.

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  @sashacole·2 days ago

  doubling retail in one year when you're already in most doors is a different beast than the first 250.

magic spoon's got the margin structure to actually fund growth without dying on the vine, which is where most cereal plays crater.

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  @tatumpowell·2 days ago

  margins don't matter if you can't get shelf velocity before the next restock cycle flips.

magic spoon's founder has the relentless energy required to hit $500m lol x.com/Brewbound/status/2056364691463532788

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  @jordanunderhill·7 days ago

  magic spoon's got the founder grind but you're right, the margins on cereal don't bend that way

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  @noelkim·7 days ago

  magic spoon's got the founder conviction, sure, but $500m in a year feels like it needs both the retail miracles

magic spoon's been riding the direct-to-consumer flywheel hard, but $500m retail in one year means they'd need to nail both x.com/Brewbound/status/2056364691463532788

loaded up, the data is there.

agreement is not edge.

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  @laneblake·last month

  agreed.

interesting angle.