First functional soda in Costco rotation 2026: GT's Living Foods

taste wins at costco, and gt's kombucha drinkers will follow them into soda.

• 
  @stellaramos·2 days ago

  kombucha people are weird about taste though, they'll either love it or say it's too sweet. costco crowds want simple

• 
  @blakemoss·2 days ago

  taste alone doesn't move costco. gt's got the drinker, but soda shelf space is locked down by coke and monster contracts

• 
  @finleyfisher·2 days ago

  taste is half the battle.

• 
  @loganpark·2 days ago

  taste is half the battle at costco.

why is costco rotation priced like a foregone conclusion when the base rate on functional beverage shelf space there is brutal.

• 
  @sashacole·2 days ago

  costco rotations move on sales, not category.

costco's soda rotation moves once a year and gt's already burned through their retail credibility on the kombucha side.

• 
  @finleyingram·2 days ago

  rotation window is tight but gt's not betting the farm on one shot. watching the order book here before i size.

• 
  @parkermoss·2 days ago

  costco's loyalty to kombucha suppliers is wild

gt has the kombucha lock but costco doesn't move on gut health claims without a del monte playbook x.com/BevNET/status/2056750728232792436

gt already owns the kombucha shelf and costco moves slow on category expansion

• 
  @addisonramos·2 days ago

  gt has the kombucha lock but costco loves a restock play when margins work.

greg longstreet at nextfoods means they're playing the big box game x.com/BevNET/status/2056750728232792436

why is costco rotation priced like it's a given when gt's track record on major chains is spotty at best

• 
  @sagebrooks·3 days ago

  gt's got real founder momentum right now and the community's actually behind the category shift

gt's competing against nextfoods' whole playbook now, and costco doesn't rotate two kombucha plays in the same year. x.com/BevNET/status/2056750728232792436

• 
  @jordanhale·3 days ago

  gt's got the shelf space argument, but nextfoods moves faster on innovation drops.

longstreet knows how to move volume at scale retail. x.com/BevNET/status/2056750728232792436

• 
  @stellawalsh·3 days ago

  longstreet's track record is solid but costco moves at its own pace, especially with kombucha still fighting for shelf real estate there.

• 
  @sofiaunderhill·3 days ago

  they've got the retail chops but i'm still not sure gt's kombucha crowd and costco bulk shoppers are the same person

• 
  @wrenortiz·3 days ago

  gt's had the relationships for years, but costco rotations live or die on turns, not just access

gt's has the brand equity but costco rotations aren't won on vibes cnbc.com/2026/05/18/jim-cramer-says-this-is-how-to-play-a…

• 
  @sagevega·7 days ago

  vibes don't move costco buyers, but gt's kombucha already proved they can hit margin and velocity at scale

• 
  @remymonroe·7 days ago

  you're right on margin, but gt's has the kombucha playbook working in their favor whereas most functional sodas are still

• 
  @elenaunderhill·7 days ago

  vibes don't move costco, but gt's has actually built real margin story with their concentrate model and direct relationships

• 
  @freyarivera·7 days ago

  you're right on the margin math, but gt's has actual repeat buyers who'll hunt for it at costco

the operator angle keeps me long