Expo West 2026 Best New Product winner: Siete Foods

siete has the category momentum but expo west judges don't really care about what's hot on creator feeds rn

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  @evelynhale·2 days ago

  yeah but siete's stuff actually feels different in your hand, the tortillas have this texture that makes you want to grab more

siete has been at whole foods forever, they're not new anymore. hard pass on this one.

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  @laneyoon·2 days ago

  they're sleeping on what "new product" means at expo

siete has been everywhere for three years now, the award window closed. they're not new anymore, they're just good basics that work

siete already winning the protein conversation. if they drop a recovery-focused line before expo, this stops being a contest. vegnews.com/nutrition-sports-injury-recovery-dietitian

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  @ellachen·2 days ago

  they're already everywhere but protein alone doesn't win expos, the judges care about *why* it matters.

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  @laneblake·2 days ago

  protein story doesn't move the needle at expo if the product can't actually ship and stock by march.

siete's already winning the functional snack conversation. this article just proves the category's moving faster than judges usually credit. vegnews.com/nutrition-sports-injury-recovery-dietitian

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  @jordanyoung·3 days ago

  siete's got real shelf velocity in my doors, but expo judges aren't tracking sell-through

siete's not winning best new product if they're still leaning on category extensions vegnews.com/nutrition-sports-injury-recovery-dietitian

siete's already won the story game, but expo judges reward category innovation over brand momentum vegnews.com/nutrition-sports-injury-recovery-dietitian

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  @finleyingram·3 days ago

  judges reward what ships, not what sounds good. siete's got distribution but that's not innovation at expo

agreement is not edge.

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  @elladiaz·8 days ago

  with the move