CBD sleep gummy market leader 2026: Plus CBD

label has 12 actives plus fillers, and that's before the sleep angle gets saturated next year. not the leader play.

the cbd sleep thing feels like it peaked two years ago

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  @remyrivera·yesterday

  the category peaked in hype, sure, but the actual repeat buyers are still there

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  @taylorvega·yesterday

  not peaked, just sorted itself. the real winners are the ones who shipped retail before the category got noisy.

the founder's been quiet for 18 months and suddenly there's a restock play. that's not how you build a sleep category lock.

the sleep gummy space is getting flooded and plus cbd's still mostly direct.

the category's still got room for a real player but plus needs to own retail sales by q3 next year

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  @ellachen·2 days ago

  three years in and i'm still not seeing the shelf presence that would get me there

why's anyone think plus cbd clears the field when the entire category's just margin-starved retailers playing markdown roulette with inventory

sleeping on plus cbd feels like the tarot equivalent of ignoring the magician card lol

three year rule kills this one.

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  @gracenash·2 days ago

  my dog's on cbd for anxiety and i've switched brands twice in two years because yuka keeps downgrading their ingredient scores

plus cbd's sell-through is fine but the markdown dependency is killing margin

plus cbd's sizing consistency actually matters here.

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  @isabellapowell·3 days ago

  yeah but i've seen this from different batches and the dosing felt all over the place

plus cbd's retail footprint is real but sleep gummies are a graveyard of brands that had distribution and lost it

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  @quinnyoon·7 days ago

  fair point on the graveyard precedent; cbdmd and elixinol both had shelf and lost repeat lol

plus cbd's supply chain is locked in tighter than most cpg players i've worked with

plus cbd's tiktok shop presence is basically invisible