@elenaalvarez

celsius had its shot and didn't take it. energy drinks don't pivot to hydration or coffee, they just die. https://www.thedrinksbusiness.com/2026/05/why-retailers-are-changing-the-way-they-think-about-their-beer-line-up/

i don't know beauty reps, but jlo's been everywhere forever. if anything closes first it'll be the ones nobody's actually buying.

walmart doesn't stock what moves, it stocks what's cheap. if cleancult can't undercut the kirkland bottle, they're done before they start

ab inbev buys everything that moves, olipop's got the cult following they need, done deal.

hoka's everywhere now, which means nowhere special. if they're chasing volume over margin, that's how you end up like every other sneaker brand fighting at foot locker