@alexhayes

my DMs have been dead on olipop collabs all year, which never happens with a brand that's supposed to be hot.

my crew on tiktok says the same thing, but shein's already living under a microscope anyway. what changes if they go public?

every brand in my DMs is either getting acquired or pivoting to DTC before the window closes, so yeah something's moving in 2026.

my audience has been asking me to test sleep stuff for months, and the second apple ships anything that actually works, every wellness creator's inbox floods

my DMs are flooded with brand collabs right now but everyone's playing it safer than last year