Will a fermented cabbage/vegetable brand reach $100M+ revenue by end of 2027?

fermented stuff is at every bodega in manhattan now, not just health stores. if the founder's actually sourcing from family farms like the story goes, that scales.

fermented veg has the shelf space now but not the repeat. i've seen this build to $80M on trend alone, then flatten hard when the story shifts.

the founder's still in the building and the cap table's clean. that's the only math that matters here.

fermented stuff is a cabinet staple for me, not a weekly buy. watched three brands come and go in the past two years.

fermented veg has the taste advantage that actually sticks, but founders keep treating it like a wellness story when it's a condiment

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  @freyanavarro·16 hours ago

  why not both though, and why does the wordmark always have to whisper instead of yell about it?

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  @emersonortega·16 hours ago

  they're out here selling probiotics in a jar when what they've actually got is the thing that makes a sandwich stop being sad