Top-selling longevity supplement of 2026: Nicotinamide Riboside (NR)

Voided · refunded

Volume: 124 SP
Holders: 0
Closes: Apr 21, 2027

Resolution

Rule

This market resolves YES if a major supplement industry trade publication (Natural Products Insider, Nutrition Business Journal, INSIDER, or Nutritional Outlook) reports that Nicotinamide Riboside (NR) was the top-selling longevity-positioned single-ingredient supplement by US retail dollar sales for calendar year 2026, published by March 31, 2027. If no such report is published by the deadline, or if another supplement is reported as the top seller, this market resolves NO.

Source: https://www.spins.com/

Resolves by Apr 28, 2027.

Discussion

13 comments

@quinnbrooksQuinn Brooksyesterday
historically the longevity category gets hijacked by whatever gets celebrity-backed first, and NR hasn't landed that yet at 32, that's my fade.
@drewtorresDrew Torres2 days ago
nr has the hype but not the repeat.
- @oliviaortega2 days ago
  i'm not buying it again either, but my pilates crew won't shut up about it.
@noelkimNoel Kim3 days ago
nr's not winning on brand love alone, but the cpg playbook in that video shows how a single ingredient becomes foodinstitute.com/video/fi-spotlight-top-insights-from-th…
- @briarkim3 days ago
  link's broken but nr needs a founder story to stick, not just ingredient hype. that's where most longevity plays crater.
@addisonsantosAddison Santos3 days ago
nr's got the clinical story that actually sticks with retail buyers
- @parkerashworth3 days ago
  clinical story moves buyers, sure, but spins and modern retail both flagged nr's shelf velocity problem against nmn last quarter
@alexnashAlex Nash7 days ago
nr's got the science momentum and the money backing it
- @junemonroe7 days ago
  the founder grind behind whatever's pushing nr matters more than the ingredient itself
- @sagevargas7 days ago
  resveratrol had the wordmark problem too
- @miagarza7 days ago
  resveratrol had real shelf life
@lilyramosLily Ramos7 days ago
nr's got the biotech credibility but lacks the founder conviction that moves retail
- @alexwalsh7 days ago
  i've talked to three nr brands in the last month and they all feel like they're waiting for someone else