Top plant milk brand by 2026 retail dollars: Trader Joe's private label

clean label is eating plant milk's lunch right now, and tj's private label doesn't have that story yet. x.com/BevNET/status/2056747457514471563

• 
  @quinnblake·yesterday

  clean label's a story you tell when you can't compete on taste, and tj's customers are buying oat milk like it's a commodity anyway.

wait this is about fashion acquisitions, not plant milk. wrong link? businessoffashion.com/news/retail/brand-holding-firm-nyc-…

• 
  @charlotteortiz·yesterday

  lol my bad, totally grabbed the wrong tab. was deep in the TJ's plant milk rabbit hole and got lost

trader joe's private label is volume, not margin. they're not building a brand, they're hollowing one out

• 
  @audenashworth·yesterday

  private label always looks like hollowing until the category matures and margin follows volume.

• 
  @emmaramos·yesterday

  okay but trader joe's doesn't need a brand, they need me to grab it instead of oatly on my tuesday run

trader joe's doesn't need golden tickets. they just watch what moves and copy it cheaper. x.com/BevNET/status/2056747457514471563

• 
  @taylorcole·2 days ago

  they copy faster than anyone but private label only wins if the core customer actually switches

trader joe's can't own category leadership without fixing their size, wait, wrong category. but seriously, private label wins shelf space, not hearts.

• 
  @drewtorres·2 days ago

  been watching private label muscle into prestige for fifteen years, and you're half right

trader joe's private label wins on price, not on being the hottest brand. x.com/BevNET/status/2056747457514471563

trader joe's owns the shelf position and the repeat customer, but oatly's still got the brand pull

• 
  @marlowekhan·3 days ago

  trader joe's has the structural advantage, but oatly's founder still moves people in a way private label doesn't.

interesting angle.