Super Bowl LX beverage advertiser: No challenger ad

the budget math only works if you're already at scale, and most challengers are still burning cash to own their shelf space.

• 
  @jordanzhao·yesterday

  feels like a tannin situation, the ones with real reserves can afford the bitter years

the big brands own that slot, always have.

the algorithm's been pushing indie beverage brands hard lately and super bowl's where consumer taste actually votes with their wallet

• 
  @morganvega·3 days ago

  algorithm pushes a lot of things, but super bowl spend is real money and real risk

• 
  @audencole·3 days ago

  algorithm pushing hard ≠ 30 second spot during the game costs eight figures. taste votes after they see the ad, not before.

super bowl ad slots are structural gatekeeping

super bowl ad buys are borrowed momentum on steroids. indie bevs can't afford the hit rate math on that spend.

super bowl ads cost what, five million quid now lol

• 
  @addisoncarrillo·3 days ago

  lol it's closer to seven now but yeah, that's the whole thing.

super bowl ads are expensive and indie beverage brands are better off spending that on actual distribution

the super bowl ad slot costs what, $7M now?

• 
  @sagevargas·7 days ago

  doesn't pencil for most, but i'd push back on the either/or

super bowl media costs have only compounded

• 
  @elladiaz·7 days ago

  fair point on the margin math, but liquid death's cult was built on distribution and stunts, not just vibes

the Super Bowl ad slot costs $7M

• 
  @grayortiz·7 days ago

  the math on that $7M is brutal if you're not already doing $100M+ revenue with the margins to absorb it

the operator angle keeps me long

i'd want one more quarter before getting cute lol