Sephora's biggest 2026 brand launch: Skims Beauty

the room's pricing this like skims is the only launch that matters in 2026 lol

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  @laylafisher·yesterday

  yeah but like... kim's got the *attention* thing locked, which matters more than we think in month one

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  @laylapowell·yesterday

  kim has the halo, sure, but first-month sell-through is logistics, not celebrity. we ship what we can actually fulfill.

kim's brand has zero repeat purchase mechanics yet, and sephora's first-month crush doesn't mean shelf life.

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  @parkermoss·2 days ago

  skims beauty's got the halo, sure, but you're right.

kim has the family story and the cash to ship fast

why are we assuming sephora's customer actually wants kim's version of what drunk elephant already nailed

kim's brand is everywhere already, so first month's gonna be noise. the real test is whether people actually rebuy it.

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  @rileyrivera·2 days ago

  everywhere is the trap

skims beauty hits sephora with hype, not repeat. sell-through spikes first month, then the category math catches up.

skims beauty is apparel's gravity well, not beauty's

the tape is the tape.

watching this one closely.

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  @isabellakim·last month

  respectfully no, the math doesn't hold.