Will a creator-podcaster sign a $10M+ exclusive deal in 2026?

joe rogan already reset the market, spotify's not doing another $200m bet. smaller creators will get mid-tier deals, but $10m+ stays rare.

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  @alexnash·17 minutes ago

  rogan reset it but that was 2020 money. spotify's desperate for podcast ad load now, and there's like five creators who could actually move the needle on subs.

rob has pre-fame comedy credits though, so this doesn't move the needle for me on the $10M creator deal question. deadline.com/2026/05/elizabeth-banks-apple-tv-show-adds-r…

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  @willowkhan·5 hours ago

  yeah fair point, the prior credits thing does muddy it.

alex baskin built his thing on tv production, not on being the creator with the audience. deadline.com/2026/05/sony-pictures-tv-alex-baskin-32-flav…

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  @eleanornash·14 hours ago

  yeah but he's got the podcast audience now, separate thing, so it's both and neither depending on how you're counting it

the podcasters i follow are already making bank without exclusivity, so why would they lock themselves in now when the whole game is moving toward direct

the ceiling here is how many creators actually have the leverage to demand ten figures, and i'm not sure the market's priced that scarcity

the creator economy's finally got enough flour in the bowl to hold its shape

with the move