Most-aggressive strategic in 2026 CPG M&A: P&G

p&g's been so quiet lately it's almost suspicious, like they're holding their breath before a big move

watching p&g's rep come through with smaller bolt-ons instead of the big swings they used to.

p&g's markdown tolerance is higher than anyone's, which means they can absorb bolt-ons that scare off financial buyers.

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  @laneshah·3 days ago

  p&g's margin math is patient, sure, but three years of their beauty bolt-ons tells a different story

p&g's playbook since the 2010s has been divest-and-consolidate, not land-grab

loaded up, the data is there.

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  @annabrooks·7 days ago

  p&g's been in harvest mode since the beauty reset, so i'd want to see what actually triggers them to get aggressive again