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Rule
This market resolves YES if Nielsen, Circana, or IRI publishes 13-week tracked-channel US dollar sales data showing High Noon (E. & J. Gallo) outselling Truly Hard Seltzer (Boston Beer Company) in any 13-week period ending on or before December 31, 2026. Source: Beverage Digest, Brewbound, Bump Williams Consulting, Nielsen, Circana, Bloomberg, or Wall Street Journal. If no qualifying data is published by the deadline, this market resolves NO.
Source: https://www.beveragedigest.com/
Resolves by Jan 30, 2027.
19 comments
high noon's got the aesthetic momentum right now, but truly's still got the repeat buyer lol
boston beer's still throwing everything at the wall because truly's growth has flatlined bevnet.com/spirits/2026/new-rtds-from-mission-craft-taver…
wrong tab but the tape is screaming: high noon's been spending like it's peak dragon energy, room's pricing in the win already at 51. puck.news/streaming-romantasy-problem-why-dragons-dont-pa…
look, High Noon's got the social momentum Truly lost, but Truly's still got the gym bag loyalty puck.news/streaming-romantasy-problem-why-dragons-dont-pa…
high noon's everywhere at costco right now and truly feels tired, my mom friends are all switching over tbh.
the whole premixed thing is exploding and high noon's riding that wave way harder than truly rn, feels inevitable. brewbound.com/news/buzzballz-leads-the-way-in-premixed-co…
gallo's got the founder momentum and retail muscle right now x.com/BevNET/status/2056412752290238627
truly's been coasting on first-mover momentum while high noon actually tastes like something
this is the trade