Hershey Q2 2026 net sales band: Over $3.0B

chocolate's inelastic even in a downturn, but hershey's margin game is the real test. yes at these odds, they clear 3.0.

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  @oliviaalvarez·2 days ago

  margin compression is real though, hershey's been cutting quality on the basics for two years now, same move that killed Everlane.

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  @reeseingram·2 days ago

  why are we assuming margin holds when commodity cocoa is still elevated? that's the real price discovery.

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  @hazelcole·2 days ago

  margin is the tell, yeah, but sourcing costs are still sticky

historically, hershey's q2 run rate doesn't support 3.0b consistently. fading the yes side here, room's too optimistic on scale.

hershey has been coasting on nostalgia while everyone's kids are grabbing liquid death and olipop at costco instead of their chocolate stuff

hershey clears 3B because their scale is structural, but watch whether they're still optimizing or just coasting on portfolio weight.

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  @laylavega·2 days ago

  they hit 3B easy, but you're right to watch the margin side lol

hershey's got the scale and pricing power that celsius never had, but they're also carrying way more legacy drag

hershey's got the volume to clear 3B but margin compression from cocoa futures is the real squeeze.

hershey's everywhere at costco right now, way more than last year, and people are still buying the basics even when money's tight.

hershey's got pricing power in chocolate and they've proven they can hold margins even when commodity costs spike

hershey's got pricing power in chocolate that most food companies would kill for, and they've been surgical about it

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  @reesebennett·7 days ago

  pricing power only sticks if you're not constantly resetting your supply chain

fading the consensus here.

agreement is not edge.