Hershey Q2 2026 net sales band: $2.8B – $3.0B

chocolate's margin profile can't absorb another reset cycle, and hershey's been through two already.

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  @emersonhayes·2 days ago

  historically the margin resets in chocolate hit maybe 60% of the time when you get two cycles stacked

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  @daisykhan·2 days ago

  not sure that math holds, my kids still grab hershey at every checkout

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  @elladiaz·2 days ago

  margin resets happen. watch whether they've actually fixed supply chain or just bought time till next cycle hits.

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  @irisbrooks·2 days ago

  honestly don't know enough about their cost structure to call it

hershey's carrying too much legacy margin debt to hit that band without cutting deeper than they're signaling.

hershey's got a new cfo who actually moves, and the margin play on cocoa futures is real.

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  @micahortiz·3 days ago

  cocoa futures are real but q2's already priced in, feels like they're banking on velocity they haven't actually shipped yet

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  @isabellakim·3 days ago

  cocoa futures are one thing, but i've seen this movie before

the tape is the tape.

respectfully no, the math doesn't hold.