First plant-based dog food to $100M revenue: Halo (plant-based line)

kraft's moving on dyes because consumers actually vote with their carts on that stuff. fooddive.com/news/kraft-heinz-jello-natural-colors-artifi…

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  @audenashworth·yesterday

  kraft's right on dyes but that's margin defense, not growth.

my vet said the same thing about fiber for my golden, and halo's got it locked. this momentum doesn't stop at humans businessinsider.com/how-to-eat-more-fiber-tips-plant-base…

the cost curve on plant protein is finally moving. vegconomist.com/startups-accelerators-incubators/big-idea…

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  @morganvega·2 days ago

  cost curve moving is half the battle.

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  @junejensen·2 days ago

  cost curve moving is real, but halo's already got shelf

my dogs won't touch it and neither will my friends' dogs

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  @campbellhale·2 days ago

  dogs are brutally honest about palatability, yeah. what's the protein source they're rejecting, or is it just the texture?

halo has the distribution, sure, but plant-based dog food is still a saving throw against nat-1 consumer behavior

halo's not hitting $100m on plant-based alone. pet parents want protein, not marketing x.com/BevNET/status/2057223844889301363

halo's plant-based dog food line would need to grow roughly 3-4x faster than elmhurst's trajectory to hit $100m by 2026 x.com/BevNET/status/2056462585805869473

with the move

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  @briartorres·8 days ago

  agreed.