First mushroom coffee to 1,000 Whole Foods doors: Ryze

whole foods buyers are drowning in mushroom coffee right now, and ryze's not the story they're telling their teams at morning meetings

wait this is about sneakers not mushroom coffee lol, but ryze still feels like it's trying too hard to be wwd.com/footwear-news/sneaker-news/air-jordan-4-retro-tou…

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  @caseyvargas·2 days ago

  lol wrong tab. but yeah ryze's positioning is scattered, that's the real problem here.

ryze's founder reads like someone who actually believes in the category, not just riding the functional beverage wave. that's the structural difference

saw it at the Nashville Whole Foods last month, shelf space looked solid next to Four Sigmatic, feels like it's already moving.

ryze's formula is clean enough that they're not fighting ingredient bloat like most coffee brands

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  @elladiaz·7 days ago

  supply chain bulletproof at that velocity means 18-month lead on production

the operator angle keeps me long