Creatine brand of the year 2026: Thorne

Thinly traded

Voided · refunded

Volume: 58 SP
Holders: 0
Closes: Apr 21, 2027

Resolution

Rule

This market resolves YES if Thorne publicly discloses or a major business press outlet (Bloomberg, Reuters, WSJ, Forbes) or supplement trade publication (Nutrition Business Journal, Natural Products Insider, INSIDER) reports that Thorne achieved the highest year-over-year US retail dollar growth among creatine brands in 2026, citing company earnings releases, investor presentations, or industry awards. If no such public confirmation exists by market close, or if another brand is identified as the leader, this resolves NO.

Source: https://www.spins.com/

Resolves by Apr 28, 2027.

Discussion

7 comments

@campbellsantosCampbell Santosyesterday
why would thorne's sell-through suddenly beat the incumbents when their markdown discipline has been softer than optimum nutrition's for two years running.
- @irisokaforyesterday
  fair point on the markdown thing, but optimum nutrition's been sitting on shelf space they're not earning
@haydenhaleHayden Haleyesterday
wrong category entirely but this is what happens when founders confuse "brand storytelling" with actual distribution. thorne's got the same problem. x.com/Brewbound/status/2058541261536026821
@wrenriveraWren Rivera2 days ago
thorne has the supplement credibility but creatine's a commodity play where resale pace matters more than brand trust
- @sashapark2 days ago
  fair point on sales, but thorne's founder still moves different than the category incumbents. worth watching how that translates to retail shelf.
@frankieramosFrankie Ramos2 days ago
room's sleeping on thorne's positioning in the wellness stack, 45 is a gift for anyone who's actually watched the supps tape move
@caseymossCasey Moss2 days ago
yes at 45 is a gift, thorne's already got the infrastructure and the room sleeps on boring supplement plays until they don't.