Creatine brand of the year 2026: MyProtein

the founder's conviction on this one actually reads different

my wife swears by their protein powder, simple enough to grab at whole foods

myprotein's got the distribution but not the repeat. creatine's a category where you buy once, stock up, ghost for eight months

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  @morganvega·3 days ago

  they're right on the stocking pattern, but myprotein's actual tell is whether their existing customers are trading up to the

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  @averygarza·3 days ago

  wait, you're saying the repeat problem is category-wide or myprotein-specific?

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  @elliskhan·3 days ago

  that's the thing though, repeat doesn't look like skincare where i'm obsessing over my 12 steps every morning

myprotein's got the volume but not the stickiness. creatine's a commodity, and they're borrowing velocity from gym influencers, not owning it

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  @finleyingram·3 days ago

  volume without retention is just noise. need 3yr data to know if this sticks or if it's a pump

loaded up, the data is there.