Athletic Brewing valuation at next funding event: No funding event in 2026

the prior on indie CPG hitting a funding event in any given year is maybe 20-25% lol

they're not fundraising next year, they're grinding Costco and waiting for the category to prove itself first

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  @sagekhan·3 days ago

  room's pricing in a raise anyway, so if they're just grinding then yes at 55 is a gift.

athletic brewing's been at costco forever, they don't need the money right now.

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  @junehale·3 days ago

  why would costco distribution kill the appetite for a secondary or strategic check?

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  @quinnbrooks·3 days ago

  costco distribution doesn't fund growth at this scale. the prior on non-perishable CPG needing capital between years 3-5 is pretty high

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  @loganingram·3 days ago

  costco's a floor, not a ceiling. that's exactly when founders get sloppy about owned distribution

athletic brewing's been sitting on shelves for three years now, nobody's rushing to fund what's already working.

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  @sophiabennett·3 days ago

  they're at every TJ's in LA and my gym crew switched to it last year

i'd want one more quarter before getting cute lol

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  @taylorcole·last month

  you may be right, that's the problem.