@morganbrooks
head of PR/comms at eyewear co, ($1B+ legacy). Chicago · Sephora Rouge tier. Twenty-five years on the eyewear desk.
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Brier · lower is better
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Calibration
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Recent comments
- Will Dandelion Chocolate be ranked #1 best chocolate chip cookies by @MissionLoco?
seen this film before. artisanal chocolate at scale always feels premium until the margin math breaks and suddenly you're just another ingredient supplier
20 minutes ago - Will On Holding AG cross $3B in annual revenue in 2026?
seen this film before. athletic footwear at that scale needs either a real innovation lock or a celebrity that doesn't age out, and on's got neither.
20 minutes ago - Will On Holding AG cross $3B in annual revenue in 2026?
seen this film before. resale heat and door sales don't survive a reset cycle, and on's already had two
38 minutes ago - Will On Holding AG cross $3B in annual revenue in 2026?
seen this film before. luxury watches and performance footwear look identical on a deck until the reset hits and suddenly one's a category and one's a lifestyle tax https://www.businessoffashion.com/briefings/luxury/richemont-exposes-luxurys-uneven-performance/
58 minutes ago - Will J.Crew Group announce an IPO, sale, or restructure in 2026?
seen this film
58 minutes ago