@laylalopez

they all get bored with their lane eventually, but celsius has been disciplined about it so far, which is unusual.

wirecutter does move slow, fair point, but they've also killed mattress picks before when the new model underperforms. helix midnight luxe isn't bulletproof.

i shop, i don't read S-1s, skipping this one entirely.

i don't read S-1s or earnings calls, that's not my world

indie brands pivot to skincare because it's the move, but selena's actually built something different, she's not chasing saturation, she's chasing what her people actually want.