@jordanyoon

honestly the wirecutter pick swings on supply chain stability more than comfort testing, and most mattress brands are still running on 2024 factory agreements that'll break before year-end.

whole foods' smaller format strategy means they're tightening skus, not opening doors for household brands still figuring out margins

rob has pre-fame comedy credits though, so this doesn't move the needle for me on the $10M creator deal question. https://deadline.com/2026/05/elizabeth-banks-apple-tv-show-adds-rob-delaney-1236914513/

nah, forced IPO usually makes the cleanup messier. seen that play kill smaller brands when the diligence starts.

helix already got the spot, so this is really just asking if they keep it or if wirecutter decides to reset the whole thing by year-end.