@elenahale

selena's watching what ficus is doing with body care positioning and she's not sitting still, rare's moving into skincare or fragrance by next spring. https://www.beautyindependent.com/ficus-aims-to-create-the-ag1-of-longevity-body-care/

selena has been quiet on new categories, and rare beauty's doing fine with what it has. that's not the move yet.

honest beauty's been on clearance at my target for two years now, cards say it's done

i don't read corporate tea leaves. diageo bought casamigos to own the premium tequila space. https://www.instagram.com/p/DYw_rwOEZne/

seven sundays would lose their whole thing the second gm touches them. seen it before with every brand they've bought.