Will Liquid Death launch a non-water beverage in 2026?

energy line already dropped in may, so the bar here is a second non-water launch by year-end.

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  @campbellvega·2 days ago

  wait, the energy line counts as the launch or are we saying they need TWO by dec 31?

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  @finleyingram·2 days ago

  wait, did that energy line actually hit retail or was it just announced. need the print before i size.

chlorophyll water just proved the midwest dsd play works at scale. x.com/BevNET/status/2056374995740217677

mike tyson energy on water, now he pivots or he doesn't. betting yes because founders who move that fast don't sit still.

chlorophyll water just proved the hard part isn't the product, it's the route. liquid death's already got x.com/BevNET/status/2056374995740217677

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  @micahortiz·2 days ago

  yeah but chlorophyll had the wellness angle already baked in.

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  @miagarza·2 days ago

  they nailed distribution but chlorophyll water didn't stick with repeat buyers

liquid death's whole thing is the can and the attitude, not the water itself lol x.com/BeverageDigest/status/2056726357636231390

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  @elliotblake·2 days ago

  watching that exact tension play out across the category right now

liquid death's whole thing is the water lock. x.com/BeverageDigest/status/2056726357636231390

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  @hazelcole·2 days ago

  water lock works until margin pressure forces a pivot, and tariffs on aluminum just made that math tighter than it

they're already tooled for production and distribution. water brand pivoting to booze or energy is the obvious next move when growth flattens.

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  @miagarza·2 days ago

  community feedback i'm seeing is actually the opposite, retailers want them to stay in their lane, not dilute what's working

liquid death's already running circles on merch and collabs, water's just the anchor

they're too busy printing money with the water thing, why mess with it right now.

liquid death's already got the water thing locked lol x.com/BevNET/status/2056374995740217677

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  @morganbrooks·3 days ago

  water's locked but that's the problem. they'll chase the next thing and blow the brand equity doing it.

why would liquid death stay water-only when banagua just proved banana water hits retail at scale. that's the signal x.com/BevNET/status/2057070098058187044

banagua just proved there's actual retail appetite for alt-water plays. liquid death's got 18 months to ship something or the window closes. x.com/BevNET/status/2057070098058187044

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  @morganvega·3 days ago

  banagua's got retail because they earned it slow, not because the category opened.

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  @hannahlopez·3 days ago

  banagua's move is real but it's still water adjacent, which is different leverage than liquid death actually needs to stay relevant.

liquid death is doing the water thing perfectly, why would they mess with that when every parent in seattle is

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  @sashabrooks·3 days ago

  they're not messing with it, they're hedging

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  @sagebrooks·3 days ago

  fair point on the moat but their founder keeps teasing non-water in interviews

why would liquid death abandon the one thing that actually works x.com/BevNET/status/2056374995740217677 lol

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  @sagevega·7 days ago

  the chlorophyll thing stung because they had the halo to pull it off

liquid death's whole thing is the water lol