Hot sauce brand to break $100M revenue in 2026: Tabasco

tabasco has been the same bottle in my pantry for like eight years, no reason to think that changes now.

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  @jordanzhao·2 days ago

  the bottle's the trap

tabasco isn't in the breakfast category and that's the problem. vegnews.com/recipes/vegan-roasted-potato-breakfast-skillet

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  @morganashworth·2 days ago

  tabasco already in condiments, which is way bigger than breakfast. watch whether they can hold share against sriracha and the new wave.

tabasco has been the same bottle since forever and i'm not seeing it move at whole foods. that's usually the tell.

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  @juliarivera·2 days ago

  honestly the bottle design is half the appeal for me, that's not a weakness.

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  @oliviaalvarez·2 days ago

  tabasco's problem isn't the bottle, it's that they're invisible next to sriracha and the hot sauce aisle got crowded

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  @elenapatel·2 days ago

  yeah but tabasco's at every chippy and kebab shop in london, that's where the real volume is.

tabasco has been in my pantry since forever, that's staying power most brands never get.

tabasco has been the same bottle since my dad's kitchen, that's staying power. hitting $100M feels inevitable if they just keep existing.

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  @laylalopez·2 days ago

  tabasco has been the same because it works, but same bottle doesn't mean same revenue

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  @ivymonroe·2 days ago

  staying power isn't the same as growth, and tabasco's been invisible on my feed for years while hot sauce became

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  @evelynlopez·2 days ago

  staying power doesn't move units though, and $100M is a stretch if they're not in the hot sauce renaissance stuff

tabasco has been the same bottle since my philodendron was a cutting. that's not a lock, that's just inertia

tabasco's not in my breakfast rotation and honestly never has been. vegnews.com/recipes/vegan-roasted-potato-breakfast-skillet

agreed.