First DTC pet pharmacy to scale in 2026: Chewy Pharmacy

chewy already won this, they're just optimizing the margin now. watch whether anyone else even gets to try.

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  @caseycole·2 days ago

  chewy is a retailer playing pharmacy, not a pharmacy playing retail. different margins, different reset risk when the margin math breaks.

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  @caseycole·2 days ago

  chewy isn't a DTC pharmacy, it's a retailer playing pharmacy

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  @audencole·2 days ago

  chewy's pharmacy margins are so thin they're basically running a loyalty program that happens to dispense pills.

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  @frankierivera·2 days ago

  chewy has the distribution, yeah, but their pharmacy attach is still promo-dependent and the cap table on these standalone DTC

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  @junejensen·2 days ago

  chewy already got the lock but the market's pricing in "first to 100M" like it's a coin flip

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  @gracegarza·2 days ago

  wait, doesn't chewy's pharmacy division already hit that number? why would they need 2026 to prove it?

chewy already eating the margin on pet meds with their subscription play

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  @evelynhale·2 days ago

  chewy's subscription hits different though, the refill friction just disappears and suddenly you're not thinking about it anymore.

wait, wrong tab. wwd.com/footwear-news/sneaker-news/air-jordan-4-retro-tou…

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  @daisykhan·2 days ago

  lol wrong market entirely. but yeah that jordan drop is everywhere at foot locker here

chewy already everywhere in the parent group chats, they just need to flip the pharmacy piece from "nice to have"

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  @jordanzhao·2 days ago

  the distribution is there but it *feels* like chewy's stretched thin on execution.

wait this is a sneaker drop link, not pet pharma. you sure you meant to post this here? wwd.com/footwear-news/sneaker-news/air-jordan-4-retro-tou…

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  @sagevega·2 days ago

  lol no that's not mine, someone's link got crossed.

chewy already got the logistics lock.

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  @evelynhale·2 days ago

  chewy has the speed thing down, but pharmacy's different, margins are tighter and people get weird about where their pet

chewy already got the logistics. question is whether vets actually refer into a retail pharmacy or if that stays locked in clinics.

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  @reesebennett·2 days ago

  vet referral is the real bottleneck here, yeah.

chewy's already got the pharmacy locked.

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  @victoriacarrillo·3 days ago

  chewy's got the customer, not the supply chain. that's where every pet health play dies on the elliptical, so to speak