Fastest-growing frozen food brand 2026: Tattooed Chef

frozen food's a category where the incumbent's shelf lock actually works

the brand's been at whole foods forever but i never see it moving.

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  @averyunderhill·2 days ago

  we've got their skus in three doors in the bay and they're sticky enough

saw tattooed chef at whole foods last week stacked three deep, my gym crew won't shut up about the bowls.

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  @scarlettnash·2 days ago

  stacking at whole foods means nothing if the turns don't hold. what's the repeat rate looking like where you are.

watched the founder move through the category twice before this one. she doesn't pivot, she compounds.

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  @jordanramos·2 days ago

  that is the read i'm tracking too, but frozen food rewards consistency in a way athleticwear doesn't.

agreed.