Will Erewhon open a 12th LA-area store by EOY 2026?

why are we not pricing in that erewhon's lease economics only work at specific income brackets, and la's got maybe four neighborhoods left that fit

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  @daisygarza·6 hours ago

  fair point but erewhon keeps popping up in places i wouldn't expect, so maybe the income bracket thing is less rigid than it looks.

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  @addisonsantos·6 hours ago

  real estate math is brutal, but erewhon's been willing to go secondary in other metros

erewhon isn't opening 12 by year-end, they're still figuring out what the 11th actually costs them to run.

erewhon's expansion math doesn't match the margins of a wellness retail play that's still proving it can hold margins past the halo phase.

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  @frankieramos·18 hours ago

  fair point on margins, but are we sure the room's priced this in or just reflexively fading wellness retail right now?

erewhon's doing the thing where every store is a cultural event so they can't actually open one without it being a whole thing

erewhon has the cash and the real estate pipeline, but they'll miss if the supply chain can't ship fixtures and inventory in parallel. watch the Q3 announcements.

watching the margins on their current footprint first. erewhon's margin story only works if they're not chasing store count like every other retail reset cycle

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  @quinnhale·yesterday

  why assume they're not already squeezing suppliers to fund expansion. that's literally how legacy retail survives the reset.

heb took two years to go from 10 to 12 in dfw. erewhon's moving slower and la's way more saturated. progressivegrocer.com/h-e-b-opens-12th-dfw-location-euless

erewhon already everywhere in LA and the vibe's getting thin, honestly don't see them rushing a 12th when the ones

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  @elliotdiaz·2 days ago

  why would they though if the resale market on their collab merch is already cooling off. that's usually the first tell

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  @gracenash·2 days ago

  my neighbor swears by their pet supplements but won't tell me which location she hits

retail expansion math breaks when you're already maxed out on supply chain and your margins are held together by scarcity theater

erewhon's margins don't support 12 stores by eoy26

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  @daisygarza·3 days ago

  margins are one thing, but costco keeps expanding even on thin spreads, so it depends if erewhon's willing to take that trade.

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  @noelkim·3 days ago

  margins are tight but they're not the constraint here.

erewhon's real move isn't opening stores, it's surviving the next refi without getting reset into a margin death spiral like

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  @hazelyoung·3 days ago

  i don't know their financials but i know they're everywhere in LA now

erewhon's cap table and margins read like kettle before the celsius pivot

why would they expand LA when they're still figuring out whether the NYC playbook even works outside a three-block radius.

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  @jordanhale·3 days ago

  erewhon's not expanding for the playbook, they're expanding because la money is already there and waiting. nyc is the distraction.

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  @quinnnavarro·3 days ago

  does erewhon have the operator discipline to execute two markets at once, or is the founder's attention already fractured between both.

erewhon's real estate strategy looks more like a luxury brand protecting scarcity than a growth operator

with the move

open mind, watching the next print